Strategy-First Solutions

FOR BUSINESSES THAT ARE DONE GUESSING.

work with us

BRANDING

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WEBSITE DESIGN

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SOCIAL MEDIA

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CONTENT CREATION

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BRAND STRATEGY

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DIGITAL MARKETING

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PITCH DECKS

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EVENT MARKETING

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BRANDING ✦ WEBSITE DESIGN ✦ SOCIAL MEDIA ✦ CONTENT CREATION ✦ BRAND STRATEGY ✦ DIGITAL MARKETING ✦ PITCH DECKS ✦ EVENT MARKETING ✦

We're a women-owned digital marketing and design agency based in Chicago. We build brands, create social media content, design websites, and make sure strategy and execution are connected and done right, start to finish.

WE DON'T SELL SERVICES. WE BUILD STRATEGY.

We've worked with founders who had brand decks and no strategy. Businesses with Instagram accounts and no converting audience. Companies spending on ads with no sales and didn't know why.

The problem was never the budget. It was the foundation. We build that first.

our solutions

our services

We're not a one-trick agency. We bring all the ingredients to the table: brand, website, social media, paid ads, and email marketing. Every piece is built specifically for you, not pulled from a template someone else already used.

After seven years of doing this, we know what works and the difference between marketing that looks good and marketing that actually converts.

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  • Build a cohesive brand identity that looks great and connects deeply. From logos, colors, and visual direction to the voice and messaging behind your brand, we help define how your business shows up, speaks to your audience, and inspires action.

  • Websites built to engage, convert, and actually represent your brand.

  • Scroll-stopping Instagram, Facebook, LinkedIn, TikTok, and Pinterest content and paid ad strategy that grows your audience and keeps them coming back.

  • Pitch decks, one-pagers, and templates that make you look like you have it together. Because you do.

  • Campaigns that connect, convert, and keep your audience nurtured.

why strategy comes first

A website that looks ok. Posts that go nowhere. Ads with no clear purpose. That's what marketing without a foundation looks like. And it's expensive.

When the pieces of your marketing connect, your content finds your audience. Your site closes them. Your brand makes you the obvious choice.

  • 1. We look at the whole picture

    Not one channel in isolation. Where you are, where you're going, and what's in the way.

  • 2. Priority First

    The highest-impact moves get built first, so we’re not just spending hours churning out content that gets you nowhere.

  • 3. Right channels only

    Not every platform makes sense for your business. We figure out where your audience is and build there.

  • 4. We don't disappear

    We track what's landing, drop what isn't, and keep it fresh.

introducing…
the strategic stack

A lot of businesses have pieces of a marketing strategy. We connect the dots for you. A 30-day deep dive into your business, your audience, and what's missing. You leave with a clear success plan and the exact steps to run it.

✦ Business & Brand Audit

✦ Audience & Market Analysis

✦ Brand Voice & Messaging

✦ 3-Month Execution Plan

build your stack

WE'RE A SMALL TEAM ON PURPOSE.

Women-owned, Chicago-based, genuinely invested in the businesses we work with. The person you meet is the person doing the work because we thrive on relationships and authentic collaboration.

meet the team

Work We’re Proud Of

see our work

  • "BWM was flexible, proactive, organized, creative and communicative in all the ways I needed. They understood my vision and this really translated in the web redesign and content they created. I will be seeking more of their services later down the road in my business journey - thanks BWM team :)"

    Jessica Gertler, Better Luck Apparel

  • Featured in Do312's Women-owned Businesses in Chicago

    Read the article here

  • "We had a great experience working with the Burnt Waffle team. They were organized, thoughtful, and responsive. Would recommend them to anyone."

    Noah Pettit, Scout Sourcing Partners

  • Proud contributors to Agency Analytic's "Agency Networking Tips: How Smart Agencies Turn Connections Into Partnerships"

    Read the article here

  • “My deepest appreciation for all that you have done and continue to do to make Wylie possible. Everything looks absolutely stunning and has surpassed all expectations. Here’s to taking the first steps and carving a new trail together."

    Justin Comins, Wylie’s Wood & Leather

  • "We love the content that's generated and it's made life so easy for our franchisees too!"

    Genevieve Weeks, Tutu School

  • "Sarah and the Burnt Waffle team were instrumental in helping us create our online presence through the design and execution of our website. It drastically enhanced our brand identity."

    Lexxi Kiven, Project Manager

  • "Burnt Waffle has an incredibly sophisticated design process."

    Graham Grochocinski, Pine Tree

  • Burnt Waffle Marketing proud to be a Gain Agency Partner

    Click here to read about our partnership!

  • "Communication with Burnt Waffle has been really easy."

    Christina Bentley, NO-DES Inc.

  • “Sarah and her team really take care of your needs and they are super professional! Communication is on point!”

    Drew Miles, Founder of SimpleWednesday

LIGHT THAT FIRE.

Book a discovery call. We'll dig into what you have, tell you what's missing, and map out your next steps.

book a call

you built something real

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now let’s make sure people find it

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you built something real ✦ now let’s make sure people find it ✦