Your niche is the unique products or services you offer that solve a problem for a specific audience. In other words, your niche is what you specialize in. When you’ve identified your niche audience – people who share the same interests and values – it’s a lot more likely that they’re going to find you, too.

Have you been wondering whether or not hashtags are worth the trouble? Us too. But the short answer is that yes, hashtags still matter. While they aren’t going to make or break your content, they can act as an additional tool to categorize your content for the algorithm, make your content searchable, and increase your reach to folks outside your current audience.