Welcome to the ultimate deep dive of marketing opinions you didn’t ask for—but won’t want to miss. At Burnt Waffle Marketing, we are not afraid to challenge norms. Whether it’s an unconventional strategy, the use of AI, communication with clients, or a bold prediction about what’s next—our team has thoughts.

This blog is a collection of hot takes, candid thoughts, and unexpected ideas straight from our team. These hot takes might spark some debate, rethink your approach, or change your perspective on marketing. All that being said, most of all we hope they make you feel something—because that’s what great marketing does.

As many of us know, it can be a challenge to put out content that creates long lasting engagement. Even when we think a post will perform well, results can be unpredictable. Crafting content that truly engages your audience is an ongoing, ever-evolving process.

Let’s be real-Instagram engagement can often feel like a moving target. One week your post is blowing up, and the next you're wondering if your phone is broken. High Instagram engagement is important because it means more visibility, stronger relationships with your target audience, and better chances of reaching potential followers through the Instagram algorithm.