BWM BLOG
Welcome to the BWM Blog, where we share tools, tips, and tricks to developing and executing effective digital marketing and design strategies.
How to Jump on a Trend Without Losing Your Brand Voice
Jumping on a trend can be one of the quickest and most effective ways to get your brand in front of new eyes, boost engagement, and show your relevance in this fast-past digital world.
Trends go viral for a reason – they are captivating, intriguing, and invite participation. However, it is critical to only join trends that feel authentic to your brand and align with your company’s voice and values.
Finding Your Niche
Your niche is the unique products or services you offer that solve a problem for a specific audience. In other words, your niche is what you specialize in. When you’ve identified your niche audience – people who share the same interests and values – it’s a lot more likely that they’re going to find you, too.